Marketing for Good
One of the capstone projects in the Advertising and Marketing Communications program is putting on a trade show to raise awareness and funds for local charities. Because of COVID restrictions we weren’t able to plan and run our usual in-person trade show. Instead we needed to do it virtually, and I was tapped to be the one to figure out how – on a basically zero dollar budget.
Using WordPress and a number of free plugins and some coding and customization work I was able to build the Marketing for Good platform on which we ran the show. Our vendors (fellow classmates) had more than 200 unique visitors over the three-hour show, had hundreds of interactions, gave away prizes, and drove traffic to our chosen charities.
In the end I was very pleased with the result, and I ended up being recommended for an SLC School of Business Next Best award for adaptive thinking by the professor in charge.
A fully-built Shopify e-commerce website for my farm business that, when implemented will allow customers to purchase and sign up for community support agriculture shares, purchase seeds, access exclusive content, and activate special offers and discount codes.
The password is “maplemarsh” to enter.
In 2017 I undertook the task of rebranding and redesigning the website for my home town: Amherst Island. It was my job to convert the old website whose architecture hadn’t been updated in 20+ years to a modern CMS, develop its navigation, select content, and find advertisers.